Case Study: Saving a Business's Leads with Banaart

The Hidden Problem

During routine checks on a client's website, I discovered something alarming: for almost two years, the booking form had been collecting leads — but no emails ever reached the client's inbox.

✅ The website looked fine.
✅ The forms worked on the front-end.

But underneath — the email delivery system had silently failed. It wasn’t a design flaw. It was a breakdown at the email infrastructure level due to an outdated SMTP password and missing authentication standards.

The Rescue Plan

I moved quickly to rebuild their email delivery system properly:

• Migrated the email sending system to Brevo (Sendinblue) for reliable delivery.
• Configured full SPF, DKIM, and DMARC DNS records to authenticate the domain.
• Set up cross-domain SMTP routing (booking form on one domain, primary email on another).
• Coordinated with hosting support to ensure SMTP firewall permissions were correctly opened.

The Outcome

Today, the client's booking system is:

• ✅ Properly authenticated
• ✅ Monitored for delivery issues
• ✅ Delivering every lead safely to their inbox

Looking Ahead

With two years' worth of recovered leads in hand, I plan to propose an email marketing strategy to the client — turning missed opportunities into future growth. Let's do things right!

Lesson Learned

Web design is only the beginning. What happens after a customer submits a form — the systems that deliver the leads safely — are just as critical to business success. If your business relies on online inquiries, it's worth double-checking what's happening behind the scenes.